PROFILE
Elmar Trefz is an Interaction Design Consultant working in the area of experiential marketing, interactive brand experiences and event design. His expertise lies in the concept development and creative direction of ambient interactive installations and reactive environments for events, museums, public spaces, concept stores and all other areas where marketing, architecture, design and the digital merge into an integrated ambient interactive experience bridging digital and physical worlds. Elmar’s strength lies in creating truly integrated interactive concepts, rather then interactive tack on’s. He is able to pull an interactive concept from a top level big idea all the way through into different executions and across diverse media channels. His approach ensures that interactive is in the centre of the concept and provides a truly experiential interactive solution for the target audience.

Furthermore Elmar is involved in the international media art scene which allows him to stay on top of the latest developments and trends in digital art and design. In 2008 he for example curated the Electrofringe festival in Newcastle, which is Australia’s premier digital art festival.

His vast international network and contacts allow him to pull in high profile resources into projects where ever highly specialized skill sets are required to achieve top tier outcomes.

 

EXPERIENCE
DESIGN CONSULTANT, SPINIFEX GROUP/GPJ; SYDNEY AUSTRALIA — JULI 2007 - JUNE 2009
At the Spinifex Group / George P. Johnson Elmar Trefz developed interactive concepts and provided creative direction for top tier brands like Lexus, Scion, Cisco and many others as well as events like the Beijing Olympics, Shanghai Expo and similar big events. Furthermore we worked with culture clients like museums and exhibitions to create engaging interactive exhibits.

CO-DIRECTOR/CURATOR, ELECTROFRINGE; SYDNEY, AUSTRALIA — JAN. 2008 - JAN. 2009
Elmar Trefz directed and curated the 2008 Electrofringe festival in Newcastle, which is Australia's premier digital art festival. He invited high profile interactive innovators like Angelo Plessas from New York and The Green Eyl from Berlin.

INNOVATION CONSULTANT, KAIKU/DISONANCIAS; SAN SEBASTIAN, SPAIN — SEP. 2006 - APRIL 2007
Elmar Trefz worked with the Kaiku Corporation in Spain to create innovative experiential food products that go beyond the normal consumer experience and helped product manager to create an innovative product strategy.

INTERACTION DESIGNER, ZKM; KARLSRUHE, GERMANY — MARCH 2006 - MAY 2006
At the ZKM in Germany Elmar Trefz worked on immersive interactive 360 degree panoramic cinema.
He worked on an interactive framework that would allow content creators to develop innovative interactive and immersive content.

INTERACTION DESIGNER, MECAD; BARCELONA, SPAIN — FEB. 2005 - MARCH 2006
At the MECAD centre in Barcelona Elmar Trefz directed the development of the UNESCO Digi-Arts platform.
He was responsible for the Information Architecture, Interface Design and CMS framework development.

INTERACTION DESIGNER, WAVE PILLOW; SYDNEY, AUSTRALIA — MAY 2004 - JAN 2005
In 2004 Elmar Trefz commercialized his Wave Pillow invention which was covered in the press and media around the world, such as ABC New Inventors, Channel Nine, I.D. Magazine, GEO Magazine, BBC Radio and many more.

INTERACTION DESIGNER, FUTUREFARMERS; SAN FRANCISCO, USA — NOV. 2003 - MAY 2004
In 2003 Elmar Trefz worked with futurefarmers in San Francisco on innovative interaction design projects and exhibitions like Playshop in the Yerba Buena Center of the Arts.

 

TEACHING
UNIVERSITY OF SYDNEY, SYDNEY, AUSTRALIA — MARCH 2009 - JUNE 2009
Teaching multi-touch information aesthetics together with Andrew Vande Moere at the Design_Lab of the University of Sydney. The class focused on the design and development of multi-touch interfaces for
dynamic information visualizations.


STANFORD UNIVERSITY, PALO ALTO, USA — FEBRUARY 2004 - APRIL 2004
Teaching Physical Interaction Design together with Amy Franceschini at Stanford's SUDAC Lab. The major focus was the interaction with dynamic content through diverse interfaces in Flash, HTML or Physical.

MAINE COLLEGE OF ART, PORTLAND, USA — DECEMBER 2003
Workshop on Physical Computing. The Students where introduced to the concept of Physical Interaction Design with the use of Making Things Teleo Modules.

 

EDUCATION

Escola Superior de Disseny, Barcelona, Spain — MA, Interaction Design, 2005

National Institute for Design - Swinburn, Melbourne, Australia — Graduate Diploma, 2003

 

SKILLS
DESIGN
Concept Development, Creative Direction, Information Architecture, Style Frames, Mood Boards.

DEVELOPMENT

Flash, Processing, OpenFrameworks, Max/MSP, Arduino, Photoshop, Illustrator.

 

REFERRALS

Rene Christen, Spinifex; Sydney, Australia — rene@spinifexgroup.com

Bernd Lintermann, ZKM; Karlsruhe, Germany — linter@zkm.de

Amy Franceschini, futurefarmers; San Francisco, USA — amy@futurefarmers.com

Photo fo Elmar Trefz

ELMAR TREFZ
SEMNON

2/14 Mirimar Avenue
Bronte, NSW 2024

T +61 432 608 502
H+61 2 9387 4163
elmar@semnon.net

www.semnon.net/elmartrefz